Founded in Westminster, California, USA in 1956, the PREMIER brand and production moved to Italy in 1987.
The new company PREMIER began this new production with determination and great innovative spirit, undergoing the continuous changes that have led the company to occupy its present position among the leaders of high quality motorcycle helmets.
Contributing to PREMIER’s success has been their great passion for motorcycles, along with their strategic and dynamic marketing choices plus investments in both human and technical resources. Premier is proud of his innovative technology and accurate eye for product safety plus maximum attention to even minor details.
Thanks to the constant work over these years, PREMIER has conquered the majority of the foreign markets, not to mention their home Italian market, where their position is firmly established. Experience, innovative research and technologies have led to the success of the PREMIER.
The PREMIER helmet is an essential element for full-time motorcyclists both professional and touring riders as well as the “urban commuters”. The range includes models specifically designed for different uses, very light and super-ventilated, which have been extremely well received by the every-day town user as well as by the professionals one. The certified laboratory of the company carries out rigorous controls on all stages of design, development, prototypes and the final product.
It also audits production and ensures that the requirements requested by the specific helmet standards certified by the different international institutions are met. Premier produces helmets since more than 10 years ago for many national post services, such as La Poste in France, and fire brigades helmets.