60 years of protection

The Premier brand has been on the market for over 60 years with a long history in the design and production of helmets, made with passion, innovation and quality which has produced great successes and impressive testimonials. Established in the United States, it moved to Europe, constantly evolving their products and technology while maintaining the spirit of the brand that is already a legend with a long history.
After two generations, Premier is still a family-run business, another factor that is synonymous with trust and reliability that shows the Madeo family’s passion for the Premier brand and for its work.


Today, Premier is making further steps in its evolution by introducing a completely renewed range

with highly advanced technology and innovation while still retaining the style and image that has shaped it’s great success so far.

A range that focuses on the protection and comfort of motorcyclists without loosing style and functionality.